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Selling Your Success™.
Sell Side Securities™ helps founders, employees and funds turn private-company equity into liquidity, and helps accredited investors acquire positions, through a confidential, relationship-led process.
Our Story
Founded on a childhood vision but rooted in decades of experience navigating public and private markets, Sell Side Securities™ was founded to fill a critical void in the secondary market: a void neither legacy relationship-driven firms nor automated platforms could fully address.
Traditional advisory firms excel at connections and trust, but often rely on conventional approaches. Automated platforms promise efficiency and lower fees, but strip away the personal and strategic context that helps a buyer understand what they’re buying. Both miss a vital component: the story behind the investment.
That’s why we built The Modern Handshake Deal™, which combines technology that finds counterparties with relationships that close transactions. Our tagline, Selling Your Success™, describes what we do: you invested in a private company’s success, and we help you sell it.
Sell Side Securities™ was founded by Jon Peyton. Connect with Jon on LinkedIn.
Sell Side Securities™ at a Glance
- Founded by Jon Peyton
- Core business Secondary transactions in private-company shares
- Also The Sell Side Network™: capital introductions for companies
- Licensing Properly licensed with the appropriate credentials
- Confidentiality Information shared only as needed
- Entity Sell Side Securities LLC, a Virginia limited liability company
Our Mission
To bridge the gap between illiquid private markets and the people who need their investments to become something real, through relationships, trust and a belief that successful investing is about connecting people, not just capital.
Who We Serve
Founders, employees and executives holding private-company shares; accredited investors acquiring positions; funds and limited partners seeking liquidity; and companies seeking introductions to capital.
What We Stand For
Trust and Integrity
We prioritize transparency, ethical dealings and accountability in every interaction, and hold ourselves to the highest ethical and professional standards.
Your Success
We start with your goals and let them shape every step of the process.
Expertise and Innovation
We pair market knowledge with modern tools, and adapt as private markets change.
Relationships
We believe relationships drive transactions, and we build them to last beyond the closing.
Partner Firms
Partner firms are separate businesses with their own services and agreements.
Different Investments
C-Suite Planning
Fortify Ventures
Founder’s Accounting
Start a Confidential Conversation
Tell us about the position you hold or the one you’re looking for. We’ll reply by email to discuss whether a transaction is possible. Fit runs both ways, and there’s no obligation.